Brand voice
The consistent written personality of a brand: vocabulary, rhythm, formality, and subject matter.
What is brand voice?AI content glossary
Plain definitions for the vocabulary around AI content generation, social publishing, and content automation. 11 terms, each with a direct answer first and the detail underneath.
Content
How content is written, structured, and measured.
Content pillars
The few recurring themes a brand publishes against, which together define what it is known for.
What are content pillars?Content repurposing
Rebuilding one piece of content as native versions for other channels and formats.
What is content repurposing?Engagement rate
Interactions on a post divided by audience or reach, expressed as a percentage.
What is engagement rate?Smart replies
Context-aware responses to comments and mentions, generated per conversation rather than picked from a list.
What are smart replies?Social media hook
The opening line of a post, whose only job is to earn the second line.
What is a hook in social media?Platform
How content software is built and sold.
AI content API
An HTTP endpoint that generates finished written content and returns it as structured data.
What is an AI content API?API-first
A product whose API is the primary interface, with any UI built on the same endpoints.
What does API-first mean?Automation
How content gets produced without a person in every step.
Agentic workflow
A process where an AI agent decides which tools to call, and in what order, to reach a goal.
What is an agentic workflow?Content pipeline
A defined path that moves content from idea to published, with a named stage for each step.
What is a content pipeline?Model Context Protocol (MCP)
An open standard for exposing tools and data to AI agents as typed, named operations.
What is the Model Context Protocol?